威戈故乡之旅：参观工艺、参与展会及媒体专题发布

威戈故乡之旅：参观工艺、参与展会及媒体专题发布

* Visit the hometown of Saber to experience the century-old legend "Treasure Seiko Collection Nature" - Weigo Hometown Tour Visit the shoemaking process to directly hit the quality of the Seiko Dream Ecological Experience "Treasure Seiko Collection Nature" - Weigo Hometown Tour Media Event - High-end Fashion Media Special Topic releases the "Wigo Hometown Tour" special topic in high-end fashion media and mainstream media to further deepen the influence of the event.特别发行重点关注注意力和指南4。参加三个主要展览，展示行业形象，以吸引合作加入第20届中国国际服装博览会，2012年广州国际服装节2012年上海国际国际国际国际户外运动和休闲产品展览3大城市和三个大型展览，三个主要展览参加了7月5日至6月7日至6月26日至9月9日至9月9日，这次展览有影响力的服装专业品牌展览； the annual event and exhibition site products and brand display business negotiation cooperation media interviews landed in the Chinese market to set industry benchmark display products Brand strength attracts partners Weigo to participate in the exhibition 5. PR media communication fully amplifies the influence system to build the brand PR media communication overall structure 5 major communication themes, running through 3 market stages News collection Seiko Collection Natural Stories Quality Commercial Evaluation Market Introduction: Seiko Market Deepening: Natural Market Consolidation: Leisure Market Introduction PR媒体通讯1。Weigo休闲时装鞋已强烈地降落在中国2。起源于118年的瑞士军刀Ace Bloodline3。Weigo：Seiko杰作也是自然的杰作。

通过情绪植入迅速穿透目标消费者人群；以新闻，特殊主题和其他报告的形式覆盖消费市场。媒体媒体主要是高端图形和时尚的在线媒体。 (See the attached table for details) Market introduction PR Media communication strategy Market introduction PR communication_News event category "Centennial Weigo Casual Shoes Flagship Store Shengzhuang Opening" (Transmit the opening information of Weigo and quickly form a wide range of market influence) "Spring footsteps, the first Banderui Fan Meeting of Chaoyang Park is comfortable to be launched" (Expand the influence of Weigo held the Banderui Fan Meeting and strengthen the concept of Swiss ancestry brand) "2012 China International Clothing Expo Weigo blows the Swiss style" (Comprehensively amplify the information of Weigo participating in the exhibition, highlighting the brand strength, and attracting investment cooperation) Cooperating with market introduction, quickly trigger the impact "Centennial Weigo Casual Shoes Enter the Legend - Weigo Casual Shoes Full List in China" (Brand Endorsement of 118-year legend Swiss Army Knife Ace extends into the shoe industry market) "From the "King of Seiko", Weigo Shoes set off a "Swiss" leisure trend" (Imported brand Swiss-made Seiko Quality Fashion and Leisure Trend) Market introduction PR communication_Stories "The Kingdom of Seiko, Watches measure time, and Steps measure the world" (Extended to the quality of Wigo product with the reputation of Swiss watches) "From sharp to "sewing force", pure hand witness of Wigo ace craft" (Extending the excellent quality of Wigo products from the high-quality craftsmanship of Swiss army knives) Market introduction PR communication_Functional quality "Shoes and Knife, a century-old new strategic layout of Wigo market" (Showing Weigo's new strategy in the Chinese market, highlighting Weigo's strong brand strength) "Wego keynote visits China, discussing the meaning of big "shoes" (Wego's senior executives accept exclusive interviews,解释Weigo休闲鞋的概念和中国市场策略）市场介绍PR Communication_ -Compracial'制造，纯手工，高精度等（从消费者体验的角度来看，强调Wigo Pure Handicrraft的质量和本质）”“三个主要的水上防水技术，三个主要的水上鞋子，从雨水鞋上进行了质量” PR Communication_Experience评估市场加深PR媒体通信2。Vigo Channel加深快速促销3。Vigo Fine Art质量高度赞扬的核心需求1。Vigo的自然健康概念深深植根于人们的心和趋势，生活概念，品牌文化和其他角度，以表现出Vigo的强烈品牌魅力。

时尚植入，名人生活，业务分析和其他内容形式，新闻，主题和评论得到了充分的开发，新媒体手段的应用已经形成了一种具有成本效益的沟通组合。媒体采用了时尚，航空，商业，城市和行业的强大媒体，并在图形，网络，电视，广播和新媒体等各种媒体中得到了充分的开发。 (See the attached table for details) Market deepening PR media communication strategy Market deepening PR communication_News and events category "Treasure of precision collecting nature - Centennial Weigo Shoe Exhibition is here" (Comprehensively conveying the roadshow information of various brands in Weigo and well cooperate with the key market promotion of Weigo) "2012 Shanghai International Outdoor Sports and Leisure Products Fair Centennial Weigo attracts attention" (at high-end industry exhibition, highlighting the image and strength of Weigo International outdoor leisure brand) Market deepening PR communication_Stories category "The Road to "Shoes" - Swiss Weigo in the Spirit of Natural Harmony" (In the natural harmony between China and the West, explaining the charm of Weigo's natural leisure brand) "In 118, Weigo led the "Ace" trend of outdoor leisure" In the 118 Wigo legend, it shows its ace领导室外生活的流行途径的血统加深了PR Communication Qualtial Quality类别“世界环境冠军创造了高科技环境鞋”（从瑞士的角度来看，Vigo的出色自然健康质量是世界环境冠军）“在“花园之乡”上努力，从“花园国家”努力，从“瑞士”的范围内开发了“瑞士”的良好经验，这是“ swiss”的良好经验。国家”的市场加深PR Communication _business”” Wigo专注于鞋类行业领域，以及世界的三个部分酿造的变化”（从行业审查的角度来看，表明Vigo在休闲鞋领域的位置和位置）“ Saberlike Shrombness”“ Saberike Surndness” - Vigo Casual shoes的范围的布局介绍了Vigo的范围的渠道，并吸引了Vigo的整体渠道，并在整体上吸引了潮流的渠道，并涉及到潮流的发展。市场加深PR通信_评估类别“保持自然全能抓斗Wigo休闲时尚力量”（基于Vigo的良好抓地力特征，解释了Vigo的户外休闲的自然品质）“瑞士瑞士风格” - 体验Vigo鞋的生态休闲途径”特许经营加速增长3。Vigo的休闲时尚是完全普遍的核心需求1。Vigo推动了休闲风格的“ RI”风格，以增强消费者的品牌印象，并通过意见领导者，名人，业务分析等，并促进消费者冲动。

加深网络沟通，平面植入的情感化以及业务分析的专业化。媒体主要选择时尚和业务，而互联网主要使用微电芯，论坛等。（有关详细信息，请参阅媒体附加表）市场整合PR通信策略市场巩固PR Communications pr Communication_news and Eventsory类别“宝藏精确收集自然 - 探索Wigo的家乡旅程” trombone" (Showing the grand occasion of Wigo's exhibition, boosting the attention of industry and consumer groups to Weigo) Market consolidates PR communication_Stories category "Departure - Wigo's casual shoes embark on a pastoral journey" (Taking the pure and beautiful pastoral style of Switzerland as the theme, reflecting Wigo's natural and leisure brand proposition) "Swiss Ruishi - A 100-year bloodline" (Taking the exclusive glove on Wigo shoes as the basis point, emphasizing the consumer group's love for the Wigo brand) Market consolidates PR communication_Functional quality category "Original dye, original - "shoes" take natural plant essence" (From the dyeing process of Weigo, highlight the natural and leisurely way advocated by Weigo) "Fashion Experts Take You to Experience the Triple Cutting Effect of "Wego" (From good shock absorption technology, highlighting Weigo的出色产品功能和质量）PR Communication_ -Commercial的市场巩固“品牌加速 - 魏戈促进了休闲鞋市场的所有优势）表明，魏戈在品牌促进和渠道扩张方面的快速发展，增强对合作和合作的信心，并在2012年逐渐表现出来的鞋类，并在2012年逐渐表现出来的亮点， 2012年的市场集中在PR Communication_评估“欧洲公园中的“健康步行”方式”（从消费者体验的角度来看，传达Weigo独特的瑞士健康和休闲的气质）“ Wego：低碳寿命始于单一步骤”（使用低碳质量的概念，用自然健康的整体策略构成了媒体，媒体的概念是6。高端时尚媒体（舆论领先）社会中的主流媒体（影响放大）重要的财务媒体（战略支持）关键的城市媒体（区域突破）在线社区论坛官方官方自我媒体weigo weigo市场交流媒体媒体媒体媒体投资组合结构（多样化的渗透率）（多样化的渗透率）（强度显示）主平台主要平台感谢您拥有各种分析能力和能力，以分析能力和能力。

因此，我们必须勤奋阅读并广泛阅读。古人说：“书中有一个金房子。”通过阅读科学和技术书籍，我们可以丰富我们的知识并培养逻辑思维能力。通过阅读文学作品，我们可以提高文学欣赏水平并培养文学兴趣。通过阅读报纸，我们可以增加我们的知识并扩大知识。有许多书也可以培养我们的道德情感，赋予我们巨大的精神力量，并激发我们前进。 Weigo 2012营销促销的总体计划Tianyun Chuanyang 2011年12月对Weigo 2012营销促销的总体想法1 Weigo Marketing Propertion 1的四个重要主题1。如何有效地实现Weigo对清单的影响？ 2。如何扩展Lenovo品牌的现有品牌？如何突出品牌的个性？ 3。如何找到和推动Vigo的目标消费者群体？ 4.如何与渠道和特许经营系统的构建良好合作？如何实现Weigo上市的影响？媒体传播活动的营销终端活动正在进入，扩展和巩固Wego在中国市场上的强劲登陆Wego的强劲降落很快创造了Wego的品牌风格，Wego受到了消费者和Chenghe的青睐，整个生产线贯穿2012年Wego Marketing 1如何扩展现有品牌？如何突出品牌的个性？百年纪念传奇精工王国萨伯国土世界花园百年纪念血统“让我们的闲暇风格促进具有强大的Vigo特征的高质量休闲生活。“英国”经典时尚气质3如何找到最重要的市场群体？第一个消费者群体将提出意见。品牌影响力的推广将得到加深。培养目标消费者群体的三种方法。如何与渠道和特许经营系统的构建良好合作？支持金融和行业媒体沟通信心：增强品牌特许经营的意愿传达信息：连续传输合作信息策略发行：吸引潜在的合作系列4 Weigo 2012营销促销的总体思想基于上述想法... 1。使用密集的沟通来显着增强列表的强烈影响，并快速增强中国市场中广泛的认识和影响。 2。使用故事来传播，并根据Vigo的百年传奇和产品销售点来建立品牌联想，突出Vigo的品牌形象和力量3。使用精确的沟通来培养观点，以指导该集团针对消费者群体，进行精确的沟通，进行精确的沟通，并促进Vigo的市场发展目标，并推动促进品牌的宣传和促进品牌宣传的范围。 in first-tier cities such as Beijing and Shanghai Wego channel expansion Key cities Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target groups Target collection Naturally fully integrate Vigo casual shoes precision quality, natural and healthy high-end value Good display of the Swiss original lineage of the Weigo brand Weigo's brand tone of elegant, taste, vitality, handsome and rational consumption market introduction Seiko Kingdom market deepens dream forest market consolidates pastoral style precisely enters promotion clues and core demands Seiko quality ace bloodline natural health leisure promotion clues core demands Market introduction Market deepens market consolidation January-March April-August-December event roadshow terminal PR spreads "Weiko" trilogy "Treasure Seiko Collection Nature"-Centennial Weigo "Shoes" Ideal Exhibition Seiko Kingdom Dream Forest Gardening Rural Seiko Quality自然健康参与展览第20届中国国际服装和服装博览会2012年上海国际国际户外运动和休闲产品公平休闲与时尚2012年代深创服装公平“宝藏表演表演收藏自然” -Weigo Hometown Tour 2012整体促销基于上述促销活动进入，强烈地塑造清单并影响开幕式“我的banderui”。 The first Swiss environmental music fan meeting event 2: Brand entry event 1: Market entry event 3: Crowd entry Rui's "style" casual style - office building joint exhibition event 1: Opening ceremony flagship store grand opening classic style hot release Viagra senior interview brand strategy release Viagra trilogy strategy release highlights image Majestic trilogy event 2: My Banderui - The first Swiss environmental music fan meeting Swiss cultural business card The classic legend of environmental music Swiss "seiko,自然，休闲的本质集中在体验瑞士手表，军刀和其他产品上。为什么选择Banderui音乐作为伟哥品牌推广的重要运营商？ Banderui仔细考虑了每个通道的最新分辨率。自然音乐零压力和零负担音乐事件2：我的班德鲁伊 - 为什么瑞士环境音乐迷为什么选择班德鲁伊球迷作为维戈促销的入门群？概念对应于情绪。 Banderui Weigo精确质量，自然，健康和休闲风格。许多中国白领工人喜欢自然和休闲的自然声音。对瑞士文化和情感的渴望接近瑞士文化。事件2：我的Banderui-早春下午的第一次瑞士环境音乐迷。在亚洲最大的城市公园的北京乔阳公园中，韦戈邀请大多数班德鲁伊音乐迷体验户外休闲中精致，优雅和充满活力的自然声音。感受瑞士文化的魅力和魅力.........轻型音乐团队播放Banderui著名歌曲瑞士文化体验Weigo产品，品牌体验休闲和欢乐互动。建立品牌协会来培养消费者群体以提高品牌声誉。事件3：Rui的“风格”休闲风格 - 在北京和上海等主要城市的办公楼中的办公楼联合展览。 Weigo Casual Shoe联合展览与零距离的白领时尚人士相互作用，直接传达了Weigo产品的特征并迅速形成促销能力。

通过将消费者的体验直接促进白领工人，我们将培养第一批消费者，并迅速推动Wego品牌的声誉。 Zero-distance experience of word-of-mouth marketing trilogy event 3: Rui's "style" casual style - Office building joint exhibition enjoy enjoyment and enjoy interactive live activities: Exercise Vigo's charm exclusive discount sales pull - provide rich in-depth experience of gifts, cash coupons and promotional discount products - classic model display, brochure gift, try on the lottery trilogy to enhance brand awareness - Weigo brand LOGO puzzle treasure hunting shoe game 2, Weigo market expansion tour roadshow "Treasure Seiko Collection Nature "——The Centennial Wego "Shoes" Yixing Product Release Platform Full Display Weigo's main shoe brand experience platform system conveys Weigo's brand concept "Treasure precision and collect nature"——The Centennial Wego "Shoes" Yixing Consumer Gathering Platform focuses on attracting the attention of target people and fully cooperates with Weigo market and channel promotion.为了加深2012年Weigo品牌的沟通，品牌主张将深深地传播到消费者的生活中，然后推动终端客户收集率，Weigo Casual Shoe Tour展览将深入进行。 "Treasure of precision craftsmanship and nature" - Centennial Wego "Shoes" Yishang Exhibition takes Weigo's five key regional markets as the core, and first-tier cities tour the North China Northeast, Northwest, Northwest, East and South China "Treasure of precision craftsmanship and nature" - Centennial Wego "Shoes" Yishang Exhibition T-stage fashion release Centennial Wego brand exhibition Vigo product display hot discount promotion Swiss style旅程幸运的彩票令人兴奋的场景，以引发人们的欢迎，并发送一个很棒的礼品包装weigo品牌拼图寻宝鞋游戏“精确的手工艺和自然的宝藏” - 百年纪念wego“ yishang” yishang展览网络网络继续开放先前的主题：通过在线互动和消费的产品和良好的产品和良好的过程，良好的产品和整个过程，情绪气氛。 3. Weigo brand experience in-depth "Treasure of precision collecting nature" - Weigo Hometown Tour "Treasure of precision collecting nature" - Weigo Hometown Tour High-end Fashion Media Opinion Expert Music Fans and Roadshow Winners Go to Switzerland to conduct Weigo Hometown Tour Fashion Opinions to drive in-depth brand experience Brand cooperation Franchisees represent brand strength to witness urban business people, social celebrities and celebrities*