凡客诚品帆布鞋营销策划：光速蜗牛网络营销团队的品牌打造与销售渠道建设
成员共享“ Vancl Eslite Canvas鞋营销计划1.PPT”，可以在线阅读。有关更多相关的“ Vancl Eslite Canvas鞋营销计划1.PPT（16页的收藏版）”，请在线搜索Renren Library在线搜索。
Fanc Eslite Canvas Shoes Marketing Planning Fanc Eslite Canvas Shoes Marketing Planning Lightspeed Snail Speecher: Jiang Qiong2 Table of Contents Project Basic Situation Analysis 1 2 Profit Model 3 Profit 4 Risk Assessment 5 Budget Marketing and Promotion Plan 3 1. Basic Situation Analysis 1) Marketing Team Situation 2) Product Situation 3) Customer Situation 4 1) Marketing Team Situation: l 1. Team Name: Lightspeed Snail Online Marketing Team l 2. Team Establishment Time: February 8, 2011 l 3.团队徽标：L 4。团队简介：基于Internet应用程序的普及和在线零售行业的快速发展，Lightspeed Snail专注于创建Fanc Eslite Canvas Shoes的在线品牌以及在线销售渠道的建设，绘画（创建）和收集Canvas Shoe品牌簇。 l 5. Team members: Jiang Qiong, Chen Jiawei, Wang Litao, Li Can, Xia Yong, Wang Wei, Xiong Hui5 2) Product situation - Main marketing products l City silhouette series l Classic versatile series 6 City silhouette canvas shoes 7 Classic versatile solid color canvas shoes 8 Age group consumption characteristics often go to the website 16-18 Middle School and college entrance examination candidates to compensate for心理学QQ校友19-22学校的大学生高价敏感性Renren.com 23-25首次进入工作场所时间敏感性匹配网络3）客户情况9 2.营销促进计划在线：主题活动营销离线：公共汽车移动电视10主题活动1）我将带您到游乐园2）毕业2）廉价价格强制额定评级12 3.预算方法预算笔记公共汽车移动电视500+450/60*1 0*15*30 = 3425 0覆盖60 58％Renren.com 1500+11250 = 12750 = 12750“ Century and Eleopement” Century jiayuan.com 8000+5000+5000+5000+5000 = 1 3000互相支持，销量为“鞋子”，“鞋子”是“销量”，“鞋子”是“销量”的销量。目前的利润率为：10％的净利润增长：614万14。ChangshaUrban人口为2.73.32亿1625岁500,000目标消费者组50* 30％= 150,000 = 150,000的销售量增加14.3％的购买人口增加了14.55万级净利润增长214.5亿净利润，净利润增加了2.145*（610）的ins devernal in 2.1400亿5（610）-1400亿1）。足够准确3）广告无法实现预期的结果16-灯快蜗牛